How a rating is kept.
How we display scores, where review text comes from, and the rules we apply to keep the record honest.
The rating out of five
A brand’s headline rating is the mean of its on-file dispatches, rounded to one decimal. Ratings are intentionally never a flat .0 or .5 — a brand that lands exactly on a round number is nudged by a hundredth of a point so the headline isn’t confused with a placeholder.
Trust labels
We translate the numeric rating into a short label so readers can scan the archive at a glance:
- Excellent — 4.6 and above
- Great — 4.0 to 4.5
- Good — 3.6 to 3.9
- Mixed — 3.0 to 3.5
- Poor — below 3.0
Where dispatches come from
A dispatch on the record is either a reader submission posted through /writeafter login, or an aggregated and anonymised dispatch sourced from public consumer channels. We attribute by first-and-last name only; we do not publish email addresses, account numbers, or any detail that would identify a specific transaction.
Where a brand has very few on-file dispatches we draw on sector-level patterns to shape the headline figure. We flag thin pages at the top of the sector index so readers know what they’re looking at.
How we fight fake reviews
- Every dispatch has a Report this review link; flagged dispatches move off the page within a working day.
- We rate-limit submissions per account and per IP to stop bot pile-ons.
- Businesses can respond on the record; their reply sits beneath the dispatch, dated.
- We take takedown requests at desk@reviewmybrand.com and remove any dispatch found to be fabricated, defamatory or unlawful.
What we won’t do
- Re-order a brand’s page in exchange for payment.
- Remove a critical dispatch at a brand’s request without a specific policy breach.
- Publish sponsored dispatches dressed as reader opinion.
When we got it wrong
Corrections are published on the business’s page with the original dispatch struck through and the correction noted below. Email desk@reviewmybrand.comwith the business slug and the specific dispatch.